Packaging

Designing a latin-inspired and sustainable tea subscription model

Case Study
Branded display for SanaTé Herbal Teas featuring a stylized product arrangement. Three tea refill pouches (Ginger, Hibiscus, and Mexican Arnica) are positioned on colorful round pedestals in shades of black, purple, pink, and yellow. A metallic red SanaTé container sits next to a ceramic cup and saucer, a teabag, and several red apples. The background includes minimalist black vases with branches and a large red circle. On the right, the SanaTé logo is shown prominently: a stylized flower growing from a teacup with 'SanaTé Herbal Teas' below in red serif text.
Slide presenting the mission and sustainability objective for SanaTé, a traditional Mexican herbal tea brand. The top section states the mission: 'SanaTé’s mission is to make traditional Mexican herbal wellness accessible and sustainable through a waste-re
Slide titled 'Inspiration' explaining the visual design direction of SanaTé. The text describes the brand’s aesthetic as influenced by Latin American culture, using bold flat shapes, vibrant colors, and strong contrasts to create a modern yet warm identity
Logo system for SanaTé Herbal Teas displayed on a pink background. On the left, the hero logo shows a cream-colored flower with a red center growing from a red teacup, with the word 'SanaTé' in large serif letters and 'Herbal Teas' beneath it, flanked by t
Product layout showing the first month's SanaTé Herbal Teas subscription box. The pale pink and cream box is labeled 'Latin American Tradition, Delivered Fresh Monthly.' Contents displayed include: three red and pink refillable metal containers, three rese
Infographic explaining how to use the SanaTé subscription box. On the left, three illustrated steps: A hand holding a tea refill pouch and another holding a metal container, with an arrow showing the refill being poured into the container. A filled conta
Slide titled 'Who are the SanaTé lovers?' featuring two images: on the left, a woman peacefully sipping tea near a window, and on the right, three people seated at a table, each holding a ceramic cup. Below the images, text describes the ideal SanaTé consu
Slide titled 'Let’s Talk ECO' on the left with a green background. On the right, three SanaTé herbal tea refill pouches are displayed on a wooden surface. Each pouch is labeled 'TEA REFILL' and features vibrant minimalist illustrations: Ginger in a green a
Slide describing the eco-conscious packaging approach of SanaTé Herbal Teas. On the left, text lists features: ethically sourced tea leaves, metallized stand-up pouches that protect from contaminants, aluminum containers that preserve flavor, and fully rec
Sunlit photo of tea being poured from a glass teapot into a clear mug, surrounded by green tea plants and hills at golden hour. Next to the mug are two SanaTé products: a red refillable tea canister with the SanaTé logo, and a beige and green 5.3 oz tea re
Slide showcasing SanaTé’s mission with a colorful tiled background. On the left, stacked multicolored plates sit in front of a tiled wall in bright hues like green, blue, red, and yellow. Overlaid text reads: 'SanaTé reimagines holistic Latin tea culture w
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